• GROWTH: Mexico’s largest craft brewery, Cerveza Minerva, says that the company’s share of sales in Mexican supermarkets grew from 42% in 2018 to 53% in 2019 despite a relatively weak year for beer consumption in the country.
• EXPANSION: Citing Nielsen research and its own figures, the Guadalajara-based company says that it saw a 15% increase in retail selling points across Mexico during 2019. Craft beer production in Mexico is estimated to be 29 million liters.
• HIGHER: “It was a very difficult year (for beer consumption), we are not reaching the objectives. However, we are having a higher growth than the (craft beer) category has which is very good”, said Carlos Nava, general manager of the company founded in 2002.
• PRODUCERS: Mexico’s craft beer association (ACERMEX) said in a report released last month that the number of craft beer breweries was estimated at 1,400 in 2019, up from 940 in 2018. Like other Mexican craft beer producers, Minerva is also present in the US market.
